Jury Boredom Can be Lethal to Your Case

"Jurors remember 80% of what you show them and only 20% of what you tell them..."

In an age where people receive the majority of their information from a television screen, it is surprising so many lawyers still rely on testimony to convey important concepts and information. Rather than take advantage of media that allows them to "show and tell," most lawyers still rely upon the spoken word. Did you know that Jurors remember 80% of what you show them and only 20% of what you tell them... Jury Boredom Can be Lethal to Your Case.

Effective lawyers recognize that to keep jurors interested in the evidence, it is not enough to tell jurors about documents or other evidence; the jurors must see the evidence as well. Presenting documentary evidence through a witness without allowing the jury to see the evidence at issue is like describing colors to the blind. The jury will not grasp the significance of what is being discussed and ultimately will disregard it. Likewise, describing how an accident occurred is not nearly as effective as showing how it happened.

A visual presentation engages the jury's attention and simplifies complex matters to give you the winning edge. Kentuckiana's Trial Vision's certified trial technicians and litigation support staff take the worry out of understanding, using, and trouble-shooting the variety of equipment and technologies used during trial. Attorneys can stay focused on their arguments and the trial proceedings. At Kentuckiana Trial Vision, our certified trial technicians translates your evidence into an effective presentation that the jury will remember when the deliberate.